It’s good to Get Naked; but you need to get Emotional too!
Great sales … repeat orders … serious return on investment.
All these should be yours! After all, you’ve got a great product or service, right – with the best features out there. You did the market research, discovered your market niche and what your customers wanted, followed the advice and ‘built a better mousetrap’, but the world isn’t ‘beating a pathway to your door’. Instead to say that business is slow is an understatement. The thought of that next telephone call or the postman calling fills you, not with a tingling pleasant expectation, but with absolute dread. The time and money you ‘invested’ in design and development seems to be money down the drain. What’s going on?